As a teenager, Mirco Schmid recognised the potential of the digital world and gained his first programming experiences. Although he began a promising career in haute cuisine as a two-star chef at Lac Léman, he was drawn to the digital realm to reach for the stars. In 1998, he founded the web agency "emotions" with partners in Zurich's Seefeld district, turning his passion into a profession.

Mirco is not a CEO in the traditional sense, but rather someone who guides emotions' fortunes with a steady hand and consistently good humour – his "Force Tranquille" is equally appreciated by both his team and clients. His winning, humorous and helpful nature keeps the team together and ensures that everything runs smoothly. "There's no such thing as impossible" is Mirco's motto. He always seeks ways to make even the impossible possible.

With his creative independence and flexibility, he brings fresh ideas and unconventional approaches to every project. His deep understanding of complex relationships allows him to both make significant moves behind the scenes and recognise and purposefully utilise future opportunities. His natural authority, coupled with care, creativity and humour, make him an indispensable partner – both for the emotions team and for clients.