People and Brands Create the Difference

Way to Win – Transformation Through the Interplay of All Forces

The Way to Win approach mobilises all forces to shape the strength of your company and your brand, sustainably designing and securing the future - through the optimal interplay of Winning Culture, Operations, and Brand. This approach supports both the implementation of the Way to Work and a strategic realignment of your company.

The Way to Win approach was developed by Erwin Brunner, Partner Strategy I Leadership I Branding at emotions, and is based on his over 25 years of successful collaboration with a variety of clients as brunner strategy - from ambitious SMEs to leading, globally active Swiss companies.

Way to work — the Future of Work

Way to Work represents the redesign of the work environment to meet the demands of the modern economy, society, and the individual values of employees. Our goal: A positive work environment where employees can reach their full potential and, through their engagement, provide customers with added value and great experiences. The approach encompasses four central dimensions that help companies successfully master the challenges and opportunities of the 21st century:

1. Skills & Mindset: Development of social and professional competencies in employees and leaders to effectively utilize new technologies, seize entrepreneurial opportunities, and adapt flexibly to changes.
2. Devices and Tools: Utilization of cutting-edge technologies to promote intuitive and flexible collaboration. This includes supporting virtual teams and flexible work models that increase productivity and satisfaction.
3. Digital Processes: Automation and optimisation of business processes to increase efficiency and reduce employee workload. By focusing on value-adding tasks, employees can fully develop their creativity and innovative power.
4. Reliable Backend Systems: Integration of systems and information into existing work environments to ensure smooth operations, support digital transformation, secure competitiveness, and consistently provide excellent service to customers.

Pioneering Spirit and Experience

The Way to Work approach builds on over 25 years of experience and expertise from emotions in developing, continuously optimising, and integrating customised and adaptable intranet solutions. As early as the late 90s, the founders, Mirco Schmid and Andy Gebert, recognised the potential of the internet and have since been successfully guiding companies into the digital future.