Erwin Brunner firmly believes that people and brands make the crucial difference in a company's competitive strength. This conviction is reflected in his Way to Win System and Framework, which he developed in 2001 and has since successfully implemented with various companies. The system focuses on People & Culture, Performance & Operations, and Perception & Brand, aiming to uncover and harness the true potential of businesses.

As a long-standing CEO of a leading branding, marketing, and communications agency, and since 2001 as the owner of his own consultancy boutique, brunner strategy and mebrand, Erwin now brings his extensive experience and expertise to emotions as a partner. Specialising in corporate, product, and personal branding, as well as leadership coaching and mentoring, he also leads reorientation and transformation processes in organisations. He draws on his experience as a former officer, which lends him additional strategic thinking and assertiveness.

Erwin is known and respected for his ability to distil complex challenges to their essence and transform them into innovative, actionable strategies. He is equally renowned for his tireless energy, innovative thinking, and capacity to inspire and propel others forward.