Following his training as a graphic designer in Zurich, he spent nearly two years as a Graphic Designer at Schnider & Yoshina, Inc. in New York City. He then made a successful foray into advertising with GGK Basel in Zurich, before becoming a Junior Art Director at McCann-Erickson. He quickly gained recognition for his clean execution and ideas, which were well-received even by the ADC Creative School. As a Senior Designer at Eclat AG in Erlenbach, he developed a versatile background not only in creative work but also in corporate design and identity. Accustomed to high-level responsibilities, he served as Art Director at Weber Harbeke Partners until 2003. Currently, he works independently and as a part-time Perception Director for emotions.