New Direction -
emotions reloaded
Follow the Stars!
Even as a teenager, Mirco Schmid recognised the immense potential of the digital world. His first experiences in programming ignited a passion that would never leave him. Although he began a promising career as a two-star chef on Lake Geneva in haute cuisine, he was continually drawn back to the digital realm. In 1997, he decided to follow his true passion and founded the web agency "emotions" in Zurich's Seefeld district. Here, he brought his visions to life, realised his first digital projects for clients, and started reaching for the stars in the digital world.
Pursuing Excellence
Andy Gebert, who had already gained extensive experience as ICT Manager at Mercedes-Benz Buses, found a kindred spirit in Mirco. Both shared the vision of a digital future and the passion to make it a reality. In 2007, Andy joined emotions as CTO and partner. With his technological expertise, he played a crucial role in elevating the emotions team in Zurich and Singapore to a new level of success and excellence.
Reframing Brand and Business
In 2023, a new dimension of inspiration and creativity emerged: Erwin Brunner joined Mirco and Andy as a partner. Erwin, a creative strategist and winning brand builder, knows how to clearly position, profile, and sustainably advance companies and brands.
emotions reloaded
Mirco and Andy realised that as a purely web agency, emotions would not be strongly positioned in the long term amidst the hustle and bustle of similar service providers. To future-proof emotions and strategically expand its offerings, they brought Erwin Brunner on board as a partner. As a long-time CEO of a leading branding, marketing, and communications agency, and since 2001, the owner of his own consultancy boutique, brunner strategy and mebrand, Erwin brings extensive experience in corporate, product, and personal branding, as well as leadership coaching and mentoring to emotions. Together with Mirco and Andy, Erwin leads the transformation process that elevates emotions to the next level, expanding its offerings to become a comprehensive partner for digitalisation, branding, communication, and transformation. Together, we set new standards to fully realise the potential of your brand and organisation, as well as your personal brand.
Purpose und Unique Value Proposition
We are here to make a real difference with the potential of people and brands.
With fresh ideas, strategic clarity, and strong expertise, we shape your brand and digital presence effectively and sustainably by maximising your potential with a focus on people, performance, and perception. With over 25 years of successful market presence in Zurich and Singapore, we are well-positioned to ensure you achieve lasting progress.
The Brand emotions
The brand emotions represents pioneering consultancy and support in strategic brand development, digitalisation, and reorientation. This is powerfully expressed in the new emotions logo and the claim "Coding your potential." The name emotions is also a statement of intent: people and brands generate emotions, create relationships, and strengthen identification. We connect people and brands—inspiring, exciting, and building trust.
The focus of emotions reloaded is on three central drivers of transformation: PEOPLE, PERFORMANCE, and PERCEPTION.
PEOPLE:
Employees become brand ambassadors. AI-supported tools enhance the workplace experience, foster engagement, team spirit, and performance, and have a positive impact on efficiency and customer satisfaction. More about this in the IMPACT offering.
PERFORMANCE:
Digital solutions optimise operational security and efficiency, boost performance in all areas, and secure crucial competitive advantages.
PERCEPTION:
Create brand experiences that engage and excite audiences everywhere. Innovative strategies, along with creative positioning and profiling, ensure that the brand becomes unique and desirable for both customers and talent.
