The Franke Way.
The success of the Franke Group in Aarburg, which includes Franke Coffee Systems, Franke Foodservice Systems and Franke Household Solutions, stems from their ability and ambition to forge their own path and develop markets and customers as a global industry leader. Since the 1980s, Franke's focus has not only been on expanding into new locations, but also on ensuring their high standards of quality are maintained worldwide.
The people behind the Franke brand make the difference.
When entrepreneur Michael Pieper took over the leadership of the Franke Group in 1989, the company had 2,200 employees. Today, there are over 8,000 'Frankeans' worldwide who strongly identify with the company and the brand.
Shaping the Future - The Franke Way
Pieper recognises that size alone doesn't guarantee success: «To be a great company, we must enable our customers to do great things. That's when we know we're on the right track.»
In 2000, Pieper, his leadership team, and Erwin Brunner (who became an emotions strategy partner in 2023) initiated an ongoing process. The aim was to actively involve all Franke employees worldwide in the company's future development and to nurture the corporate culture and brand based on shared values. With Franke's vision and mission as the foundation for sustainable success, a global concept was developed:
As a world-leading provider of intelligent systems for household kitchens, professional food service and coffee preparation, Franke supports the entrepreneurial success of its customers and creates positive experiences, both in partnership with these customers and in their customers' interactions.
Franke Values
Franke's vision and mission clearly defined the «what». The next step was to clarify «how» the vision should be realised and what each individual could contribute. This led to the definition of the values BRIGHT, ENERGETIC and DEDICATED, along with principles for their implementation in more than 30 languages. All employees engaged in a Franke Way transfer process, working on these core values to embed them in the corporate culture and live them in everyday life.
BRIGHT: Thinking ahead, seizing opportunities. Focussing on essentials. Having the will and wit to find the best solution.
ENERGETIC: Being quick and clear-cut in our actions. Having the staying power to achieve goals. Developing personally and fostering others.
DEDICATED: Taking responsibility and building confidence. Succeeding together through commitment and enthusiasm. Going the extra mile.
Fit for the next century
A further step was to prepare the entire Franke organisation for the next century. In early 2009, a process was introduced that involved all departments and levels of the company in a series of initiatives across three areas: Winning Culture (promoting leadership, talent, entrepreneurship and customer focus), Winning Operations (continuous, customer-oriented improvement of systems, processes and solutions) and Winning Brand (making Franke the most valued brand in the industry).
Through these initiatives, Franke has realised its vision and is now a global leader in its core businesses: Franke Home Solutions with intelligent systems for household kitchens, Franke Foodservice Systems with comprehensive solutions for global chains in quick-service restaurants, convenience stores and supermarkets, and Franke Coffee Systems with solutions and products for professional coffee preparation.
